November 4, 2010
Vintage Drugstore Carnival: 'Grove's Tasteless Chill Tonic'... Does a body good!
In this chill tonic, which came out in 1878, Edwin Wiley Grove found a way to bottle a quinine (only known malaria medication of the time) mixture that would eliminate the bitter taste. This tasteless tonic, which some claimed wasn't all that tasteless, was quite an improvement over taking straight quinine for fever and chills caused by malaria. A sweet syrup and lemon flavor was added to the quinine, along with cinchonine and cinchonidine, which were the main ingredients in crystal form within the tonic. The chill tonic was so popular that the British army made it standard issue for every soldier going off to mosquito infested lands and, by 1890, more bottles of Grove's Tasteless Chill Tonic were sold than bottles of Coca-Cola.
So much success... All achieved with a marketing campaign like that one??!
Boy, have times changed.
~ Image taken from the postcard book, "Just What the Doctor Odrered": Health and Grooming in the Classic Age of Advertising. Published by Prion Books Limited, London. ~