November 5, 2010
Vintage Drugstore Carnival: 'Listerine'... Because halitosis makes you unpopular.
"Don't fool yourself! Since halitosis never announces itself to the victim, you simply cannot know when you have it." Ya gotta love that sales tactic! Nothing seems more effective than fear or paranoia to really push a product. And if that doesn't work, surely knocking down people's self-esteem by telling them they'll be "unpopular" should do the trick! If you click to enlarge the advertisement, pay particular attention to the FACTS in the lower right-hand corner. I love that they're relying on what 68 hairdressers had to say about their clientele, "many of them from wealthy classes". And, after all, "Who should know better than they?"
~ Image taken from the postcard book, "Just what the doctor ordered": Health and Grooming in the Classic Age of Advertising. Published by Prion Books Limited, London. ~