Hello, everybody! Today I want to tell you about a terrific book I discovered. Whilst poking about the shelves of our local Border's book store, I stumbled upon 'Catalog - The Illustrated History of Mail-Order Shopping' by Robin Cherry. I tell you, this gem of a book is FILLED with wonderful examples of mail-order consumer products, and it is a visual pleasure to be sure!
"In 'Catalog - The Illustrated History of Mail-Order Shopping', Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, built and furnished our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture."
With a book like this, you hope for more images than text, and, fortunately, this one really delivers! And guess what? I selected some of my faves to share with you. I'll bet you didn't see that coming...
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Montgomery Ward, 1930
Men's Flannelette Pajamas
Boy, they must've felt REAL manly
wearing their "flannelette" pajamas.
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Sears, 1928
Women's Hats
Ladies, measure your
head size carefully...
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Sears, 1971
Men's Body-hugging Underwear
Ssssexy!
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J.C. Penney, 1974
Women's Polyester Bell-bottoms
Wow.
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Sears, 1959
Erector Set
Consult your physician if you
experience any toy creation
erect longer than 4 hours.
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Sears, 1958
Dolls
Be a doll, would you?
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Johnson Smith & Co., 1940
Novelty Toys and Masks
Holy crap, that Hitler mask
gives me the willies!
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Sears, 1961
Play Kitchen
Now, get in there and fix my dinner, bitch!
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Sears, 1971
Shag Bath Carpet
All this talk about "pile" makes
me have to use the toilet...
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Sears, 1961
Aluminum Xmas Trees
Aluminum-minum-minum!
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