February 1, 2011

Vintage Drugstore Carnival: 'Ovaltine'... To wake up GAY in the morning!

"Why be content to waken tired, listless, or low in the morning - when you should be gay and radiantly alive? Why not follow this simple plan thousands are using for sparkling morning freshness? Just drink a warm cup of Ovaltine at bedtime each night."

So, where's the disclaimer that states side effects include an increased desire to participate in same-sex frivolities before lunch?

~ Image taken from the postcard book, "Just what the doctor ordered": Health and Grooming in the Classic Age of Advertising. Published by Prion Books Limited, London. ~


  1. I absolutely love it. I used to drink Ovaltine all the time - can't exactly say that it made me wake up gay in the morning, though - but it IS good.
    That picture made me think of Mary Poppins singing to the audio-animatronic bird "A robin feathering his nest has very little time to rest, when gathering his bits of twine and twig - thought quite intent in his pursuit, he has a merry tune to toot - he knows a song will move the job along..."
    Love it.

  2. That's so weird. Especially the line about how it supposedly supplies "specially processed food." I myself enjoy Ovaltine occasionally (as you know), but no one's ever told me I look "even more radiant" the next day. Nor does it make me any gayer than usual. If Ovaltine makes you gay, what does Nutella do?

  3. I totally want to wake up gay. This is so great! And look at all the text in that ad...things are more pared down these days. Cuz we're all dum.


  4. Wait - all I need is a cup of warm Ovaltine to get a good night's sleep? Will it keep me from waking up with my chronic headache? Shoot, I'll try anything that might make me feel vitally, radiantly gay!

  5. Hmmm...false advertising. I've been drinking it for years and still love me some man parts.

    The Townhouselady

  6. Excellent question about Nutella, Tommy.


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