July 6, 2011

Monsanto: From chemicals and plastics to amusement park wonder

Today, there seems to be a lot of controversy surrounding Monsanto and their practices. Perhaps there always has been, but I don't want to go into any of that here. I just want to focus on some of the company's more exciting achievements such as their creation of "NEW colors, NEW materials, and NEW designs for plastic housewares" as well as having sponsored two of the most beloved and sadly missed attractions at Disneyland.

Doesn't that ad up there make plastic look enticing? It's all just so COLORFUL and SHINY! By the look of it, I'd say marketing was certainly a Monsanto strong point. Check out what the text says in the ad. "LOOK... TOUCH... LIFT... and see what wonderful uses today's stylists and designers have found for plastic's lustrous lightness, fluid grace. Now plastic housewares are at home in every room of the house... reflecting the skill of craftsmen working with Lustrex, Monsanto's styrene plastic molding powder. Modern, exciting, durable, they are available in a wide range of colors, including crystal clear and the newest pastels. Look for these exciting new plastic housewares at your favorite store... you'll use them everywhere!" Well, wrap 'em up 'cause I'll take every last one of 'em! I'm a total sucker for slick talk and fancy presentations.

Speaking of presentations... Monsanto sponsored two classic Disneyland attractions. One was the big, plastic, walk-thru House of the Future which lasted from 1957-1967. And the other was everyone's favorite, the awesome Adventure Thru Inner Space ride. That one lasted considerably longer, existing from 1967-1985.

"Gee, but peeping in on the people
of tomorrow sure is romantic, Johnny!"

"Don't open the drapes, Delores.
I have a feeling we're being watched..."

Unfortunately, I was born a bit too late to have enjoyed the HotF first-hand. But, boy, did I enjoy me some Inner Space! I can remember being sooo fascinated with that ride, especially at the beginning where the HUGE microscope "shrinks" you down to atomic proportions. Of course, at a certain age it became obvious to me that it was all just an illusion, with tiny fake people. But up until then I was totally convinced. A little scared, even.

I'm probably in that line somewhere crying
because I'm afraid I'll soon be shrunken.

Riding along in your atommobile, there just wasn't
ANYthing else like it. Period.

Say what you will about the Monsanto of today. And I DO understand that plenty of people have much to say... I, however, much prefer the Monsanto of yesteryear. And I'll take it in a crystal clear, Lustrex plastic container, please.


  1. Oooh, I love this post! That's so cute, how much you love that clever wording about "Lustrex" and "NEW COLORS!" I had no idea the HotF only lasted for 10 years. And I also miss the creepiness of being shrunk down to atomic size. I quickly learned as a teenager NEVER to go on the Inner Space ride with a girl who liked me. It was known as the "Makeout Ride" in my time.

  2. One word: Plastics.

    I totally loved the Inner Space ride too. It was one of the reasons I decided to become a chemical engineer. Oh wait, never mind, I work IT for a college. Well, close enough.

  3. I totally love this post, Anthony! I don't remember the House of the Future, but I definitely recall the Inner Space ride! It was around when we used Disneyland tickets and Monsanto was one of the freebie rides. It also became a great make-out ride for Joey and I when we were dating! LOL! My other fave Tomorrowland freebie ride was GE's "World of Progress." I still know the song by heart! Thanks for the fun "D" memories! :-)


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